When it comes to marketing, there’s no end in sight. You can optimize, A/B test, and optimize some more, and there will still be something else you can improve.
The key is knowing what’s worth improving first, and which improvements will garner more ROI. So if your landing pages are performing well, it might be better to focus your efforts elsewhere.
But how can you know for sure if your landing page are in good shape? Here are six signs that your landing page needs to be redesigned or optimized to get you as many high-quality leads as possible.
1) Your landing page conversion rate is low
Your first indication that your landing page needs work is that it’s not converting leads! If your conversion rate (CVR) is low, it’s time to look at the design and content of your landing page.
Landing page CVR = # form completions / # landing page views
But how can you know if your conversion rate is low? Conversion rates depend on many different elements outside the content of the landing page:
