Webinars are a powerful and effective tool for content marketing. In a recent study from Content Marketing Institute and Marketing Profs, B2B marketers ranked webinars as the second-most effective content marketing tactic, following closely behind in-person events.
The very nature of webinars makes them an ideal tactic for content marketing. Taking the seminar format to the web (thus the name webinar), webinars are conducive to presenting educational content to a targeted audience. If your firm is not currently incorporating webinars in your content marketing program, you probably should be. Here are six reasons to contemplate.
1. Reach a broader audience
In-person events are incredibly effective; in fact, B2B marketers consistently rate them as their most effective content marketing tactic. However, in-person events and seminars are naturally limiting when it comes to audience reach. Webinars, however, have no geographic boundaries and can be promoted via social media, email and the Internet to reach an extremely broad audience. Leveraging webinars will allow your firm to reach an audience that would probably be unable to attend a local event. So if your firm desires to expand its geographic footprint, webinars can be a great way to get in front of a much broader audience.
2. Generate new leads and prospects
Webinars are extremely helpful for generating new leads when they are focused on a particular topic that interests your target audience. As part of the registration process, attendees are required to give basic personal information in exchange for the registration. Obviously, this is useful for building lists that can be further nurtured with automated campaigns and future offers. Registering for and attending a webinar requires minimal effort, so webinars can be a solid source of new leads for firms that consistently host them.
6 Reasons To Leverage Webinars In Your Content Marketing Program
