Every successful business builds a product twice. The first build happens in the office, in the studio, or on the factory floor. At the end of that process, the company will have something that people can touch and use and enjoy: a piece of software, a smart lighting system, a new car model.
Before the product is released though, the second build begins.
Marketing staff take the product and give it a story. They put it in a context: a family, a school, or an office filled with enthusiastic overachievers. They show what the product will do and how it improves the lives of the people who use it. They demonstrate how the product will be a part of their customers’ days, and in the process, they breathe life into the product. It’s stops being a thing, and becomes an essential part of a lifestyle…
6 Photographers Prove That Customer Experience Is All About Marketing
