Remember the end of 2014 and the start of 2015, when marketers and bloggers alike rolled out predictions for the next year in social media? Well, we’re more than halfway through the year, and it’s time for a 6-month check-in on those predictions.
Specifically, we’re looking at video marketing. Every year, the end-of-the-year lists place video at the top of the coming marketing trends, and every year video gets hotter and hotter. But has it reached a boiling point? Has video fulfilled all the heady predictions around it? Have we reached peak video?
First, let’s look at an infographic from almost exactly a year ago. Syndacast released a report with numbers that confirmed that video is one of the driving forces in marketing, and is only set to grow. Some highlights from the infographic include:
6 Month Check-Up: The State of Video Marketing in 2015 [INFOGRAPHIC]
