According to research, approximately 90% of marketing texts still get opened. By being personalised, but not intrusive, your text message marketing can lead to great results. Here are some good examples.
1. The Useful Text Message
One of the most important things you can do is to make sure your marketing texts are useful. People don’t want to receive useless messages, but if you offer them something of value such as a discount or a free offer, they will appreciate it. By researching your audience and targeting your text, you can send each individual a message that is relevant and useful for them, making your texts helpful and interesting instead of just spam.
2. The “Limited Time” Text Message
Send out special, time limited offers such as “Get 50% off your next visit – claim within the next 24 hours.” It will give your customers a feeling of urgency and inspire them to take action. Give them a deadline and it will make them feel like they should act now, so that they don’t miss out on the discount or special product you are offering.
