Here at PPC Hero we have covered how to improve yourquality score quite a bit. If you are a regular reader you are certainly familiar with tips such as smaller ad groups, tightly themed keywords, and relevant ad copy. Today we will cover adjustments you can make to your landing page to positively impact quality score.
Quality score is determined at the keyword level. The engine looks at the keyword and then reads (crawls or spiders) the landing page to determine if the landing page is aligned. This alignment is something that can be adjusted using the updates covered in this post.
The search engines want to deliver the best possible search ad occurrence corresponding to the query. Looking at landing page relevancy provides this experience to the searcher. Page relevancy is an accepted concept within the SEO world, however, in PPC it can be a forgotten standard.
By making the landing page updates described below, you can align your landing pages to the keywords in your account. And as we know the more aligned the keyword is to the landing page the better the quality score and the lower the cost per click (CPC).
