Content marketing is nothing new to marketers all over the world. Many of us know it’s the fuel that drives many of the key inbound marketing techniques across web, search, social, and email marketing. But because content has become a well-established part of global companies’ overall marketing strategies, the online content space is becoming more and more competitive.
To get ahead and stand out, the key is knowing where in your content strategy to invest. The question is, how? And how can you tell whether you’re behind the curve or on the cutting edge of the content game?…
