Inbound marketing-dominated organizations experience a 62% lower cost per leadthan traditional marketing-dominated organizations. And at the heart of all inbound organizations, you’ll find content.
Blog articles, ebooks, infographics, videos, case studies, social media messages, emails … the list goes on.
To spread awareness for the inbound movement and the value of branded content, it’s your agency’s job to not only adopt the methodology, but also encourage your clients to do so as well…
