Many app creators are faced with a challenge. They have two places that they need to market their app — in the app store, and on the web.
For the app store, they implement App Store Optimization (ASO), and for the online marketing, they use the typical marketer’s bag of tricks, including SEO, content marketing, and conversion rate optimization.
App creators have a single conversion goal: Get the user to click on the App Store or Google Play link.
And that’s where things get tricky. How do you design a conversion-centric website with an off site conversion goal?
