Let’s face it – the world of online video is pretty unfair. How can a video with a kid getting his finger bitten receive millions of views, whilst quality business videos like your own struggle to get anywhere close?
One of the biggest problems we face as video marketers is competing with the 300 hours of YouTube footage that’s uploaded every minute. There’s a lot of competition out there, and considering viewers are bombarded with ads every day, it’s hardly surprising that people switch off when another business video appears on their screens.
But don’t give up hope – video marketing is an awesome tool that will bring customers to your business. In fact, 76% of businesses have told us that video has significantly improved their ROI…