When I mention to a business client that their new website can have a blog, I’m often asked, “what would I use a blog for?” Most of us have seen how individuals might use a blog as an online journal of their lives – a place to vent and talk about what’s important to them – but how does a business use a blog to actually benefit the business?
Here, in no particular order, are a variety of ways that a business can make great use of a blog format.
