There is one thing that Google and its assorted trawling bots love, and that is fresh content. If that fresh content is also linked from established websites, then Google has every reason to believe the content is quite good, and will rank it higher.
This, of course, is brilliant good for the content creator, and the website where the content is housed. Fresh content is the key to this process – the oil that keeps the engine running if you like – and is critical in a healthy inbound marketing strategy.
