What made you click through to read this post (unless you’re reading this via RSS and already know what’s coming)?
Was it because you’ve read other posts of mine, and trust me to deliver on the premise shared wherever that might be? Was it because someone shared it on Twitter, Facebook, etc., and you trust their shares, so you automatically share too?
Or was it because of the headline, and the easy quick-fix yet often vapid information that headline suggested?
If it was any of the above, you’ve just been suckered – yet we allow ourselves to fall for this kind of click-and-bait trap all the time.
52 Content Marketing Experts Share Their Top 100 Content Tips
