Most people think of Facebook ads as a tool for consumer sales and branding, whether it’s to sell new shoes, a new speaker system, or a great new app.
But they’re just as effective for Business to Business (B2B) marketing.
Facebook’s 1.6 billion users include salespeople, managers, and engineers who are just as likely to be interested in a well-targeted, well-designed ad as general consumers. That’s why 91 percent of B2B marketers think effective social media marketing creates positive exposure for their businesses…
