Most websites are designed by creative folks. In the old days of the Internet, when websites were essentially digital brochures, that was fine.
Today, websites are marketing hubs and content publishing platforms. The problem is that the web design industry still creates websites as if they were digital brochures.
The best way to build a website today is to reverse engineer it around your ideal clients’ search and content consumption behaviors.
In other words, you don’t create a design-driven website and the “do SEO” on it later…
