If you’re investing in a website for your company, there’s a good chance that you want to use it to attract the attention of more potential customers.
However, ensuring that your site can be found easily on the web is a complicated science. One of the most important factors is SEO — or search engine optimization — which can determine where your website appears in search engine results.
I’ve written before about how search engine rankings themselves are worthless, and that you should be paying attention to how your website is optimized for conversion if you want to get business from your website…
