Content marketing has been mainstream for a couple years now, and mistakes that were commonly made in its infancy are no longer justifiable. Most businesses can’t afford to continually create new content just for the sake of creating content; a mature content strategy will ensure that content is being used effectively as a way to achieve pre-determined business goals.
This article will outline 5 ways businesses can create a mature content strategy that goes beyond the basics.
1. An undocumented content marketing strategy is no longer enough.
In the 2015 edition of their B2B Content Marketing Report (pdf), the Content Marketing Institute found that the #1 key to content marketing success is having a written strategy. While they acknowledge that a verbal strategy is better than nothing, they stress the importance of having a written strategy – and actually letting it guide your efforts…
