Travel agencies are a thing of the past, but travel agents are in vogue. Discerning travelers are turning away from do-it-yourself booking platforms such as Expedia and Kayak and seeking out professionals who know that travel industry from top to bottom and have the connections that will take their next trip from adequate to amazing.
Content marketing is essential for travel agents who are looking to build their client base and become leaders in the hospitality field.
Potential clients are more likely to book with a travel agent when they feel like the agent isknowledgeable and trustworthy, and creating high-quality content will show potential clients you possess both of these qualities.
1. KNOW YOUR MARKET
Some travel agents do it all, but most specialize in a particular kind of trip (honeymoons, adventure travel, family travel, cruises, etc.) or a certain part of the globe (Italy, Asia, the Caribbean, etc.)
Know what you’re good at.
Once you determine a specialty or two, finding your audience will be much easier. Potential clients are more likely to book with a travel agent when they feel like the agent is knowledgeable and trustworthy. For example, we recently had a client who specialized in trips to Bulgaria and Romania. Our marketing campaign with this business was extremely effective because we had a clear cut vision of the buyer persona.
We then created our entire content marketing strategy around that buyer persona, which made our marketing message extremely relevant to the user.
The narrower your focus, the more credibility you build with potential leads.
5 Ways Travel Agents Can Use Content Marketing To Boost Business
