They say nothing lasts forever—except if it’s posted online. A great piece of content is everlasting, but can become outdated and may not get the views and shares it did when it was first posted. Content with a strong foundation just needs a little TLC to turn it into a top performer again.
Although it may seem like a strange practice to reuse content rather than rewrite it entirely, 63 percent of current content marketing initiatives involve repurposing content on some level, while 23 percent of future marketing initiatives involve finding better ways to repurpose content, according to the 2015 Benchmarks, Budgets and Trends Report…
