It’s every entrepreneur’s dream to see their content go viral. With more than 2.5 billion people online everyday, the possibilities are exciting. Despite the staggering opportunity, there are many other entrepreneurs. including some with the same message, trying to reach the same audience as you.
If you are going to capture attention, and build your business, you have to stand out. One viral piece of content has put several entrepreneurs “on the map.” Creating viral content, however, is easier said than done. There are blog posts, videos, podcasts and books that claim to have the answers, but fall short of giving actionable advice.
Creating viral content may be simpler than you think. Here are five ways to create content that gets shared across different mediums and exposed to a larger audience.
1. Get more personal and conversational.
Often, entrepreneurs create content “multitude style.” We anticipate a large audience being exposed to the content, so we try to speak to the multitude. We say things like, “You must,” or “You have to.” We use general terms.
