It’s guest post day here at Duct Tape Marketing, and today’s guest post is from our newest team member – Alex Boyer– Enjoy!
Set a GoalYou have always been told your business needs a presence on social media sites like Facebook and Twitter, but you have yet to see tangible results. Don’t give up! Here are five simple steps to kick-start your social media this year.
You should set a basic goal for your social media activities for the year. This can be something simple like “increase participation in specials or sales,” “interact with existing customers and strengthen brand loyalty,” or something more complex like “Create a personality for your brand.” Every social media post for the year should in some way help you achieve that goal.
For example, take two popular restaurants in the Kansas City area: Grunauer (@grunauerKC) and Blanc Burgers and Bottles (@BlancBurgers). Blanc uses social media to remind their customers of daily and nightly specials, and release photos of new burger creations. Gurnauer forgoes the daily specials and instead uses their Twitter account to create personality for the restaurant, cheering for local sports teams and commenting on news stories. Both restaurants have significant social media following and every post from both fulfill their respective goals.
5 Ways to Get The Most Out of Your Social Media Marketing This Year
