In an age where it’s a constant struggle to improve search rankings and maintain consistency, every business is looking for a way to enhance their SEO campaign and overall digital marketing strategy. Well, believe it or not, online coupons might be just the ticket.According to this infographic from CouponLawn.com, an astounding 3.6 coupons were redeemed in 2010. So, let’s take a closer look how coupons could help you achieve a stronger online presence.
The “Why” Behind Coupons
Most people realize coupons are incredibly powerful sales and marketing tools – but how powerful? According to Dr. Paul J. Zak, a professor of Neuroeconomics at Claremont Graduate University, it ultimately comes down to the emotional response and perceived value that’s tied to the coupon. According to Dr. Zak’s research, customers who receive a $10 coupon have drastically higher levels of oxytocin (up 38 percent) and significantly reduced stress. Furthermore, those who receive coupons are 11 percent happier than those who do not…
