Want to create seductive marketing that gets a response?
Start by understanding WHY people take action.
The marketing messages you experience every day are filled with psychological principles that trigger response. Become a student of these principles.
If you’ve got a good offer and you’re not getting enough action — apply one of these 5 marketing principles that increase response.
1 – Become “the hot chick”
Back in high school, there was always that one girl that all the guys wanted. You know, “the hot chick”. Because she had her pick of guys, she could be extremely selective with who she dated.
In fact, this made her more desirable.
Why do we desire something (or someone) more when we know we can’t have it?”
The “Hot Chick” principle is more commonly called The Principle of Exclusivity.
In business, exclusivity can be achieved in a number of ways.
One powerful method of communicating exclusivity is through pricing. Think of the dream car you wanted to drive as a kid. Perhaps it was a Ferrari, or Mercedes, or BMW. Why did you want to drive that car? Because you knew if you can afford that car, then you had achieved a certain status in your life.
Premium pricing is not for everyone… but consider that, if you’re positioning yourself as exclusive, your pricing should likely match that message.
