It’s no secret that content marketers are churning out more whitepapers, ebooks, and online content than ever before, devoting huge portions of their budgets and resources to circulating as much information about their brands as possible. But when it comes to content marketing, is it possible to have too much of a good thing?
Probably. Based on research conducted by Content Marketing Institute, 60% of B2B and B2C marketers are struggling to produce engaging content and 35% find it difficult to produce a wide enough variety of content to keep their audience interested. Worse yet, only 30% of B2B marketers and 38% of B2C marketers said their content marketing was effective.
So what’s the solution? Pumping more content into an already oversaturated market as competitors scramble to do the same? Not so fast! Your best content could already be in your wheelhouse just waiting to be shaped into a perfect piece of shareable, engaging content that will differentiate you from the crowd. It just takes a little know-how and some strategic repurposing…
5 Ways To Create Interactive Content and Maximize Your Marketing Budget
