It’s no secret consumers have more power than ever regarding a brand’s online reputation.
The dynamic nature of social media, coupled with the consumer’s desire for a meaningful online presence, positions marketers at the center of the relationship between the brand and the consumer.
That’s why it’s imperative to identify a brand’s online influencers and determine how best to interact with these individuals, as they are going to make a large impact on a brand’s target audience through their opinion leadership and extensive social circles.
Below are five tips on how marketers can effectively interact with consumers and gain insight into what type of content drives the most consumer engagement.
Tip #1: Social Stalking Is Necessary
Marketers cultivating social influence don’t spend hours researching every person who likes or retweets their posts. Rather, they zero in on key influencers who consistently engage with their brand online.
Clearly these consumers believe in the brand and marketers have the opportunity to empower each of them with unique information and assets about the company, its products and its services.
