Image credit: JD Hancock | Flickr
Data are becoming essential for marketing and PR pros.
A study by Forbes Insights and Turn revealed that more than 70 percent of marketing executives expect to rely more and more on data for decision-making within the next three years.
They’re not the only communications pros under pressure to use more measurement in PR and marketing efforts, and technology companies are responding to data overload with apps to help marketers make sense of the numbers…
