Content marketing creation is fun, but no one should do it just to have a good time. Make no mistake: Content marketing is intended to drive hard business goals.
Yet it can be easy to lose sight of this fact on a daily basis. After all, the best part of the job is envisioning the most creative ways to create content.
This is why your content marketing strategy should have a clear focus on lead generation from the very beginning…
5 Ways Content Marketing Can Drive: Leads
