Successfully transporting a brand experience online derives from a combination of place, product and people; the balance of which depends on the type of business you’re in. Hospitality brands are concerned mainly with rendering their physical places online, retailers with showcasing their products and service providers with introducing their people.
At the same time, faster broadband connections and wearable devices create a new marketing landscape in which to connect with customers, demonstrate product or service value, and stimulate conversations.
Best of all, you don’t need a huge budget to do it. Here are five ways businesses can do more with these new technologies:
5 ways brands can enhance their virtual marketing