Small companies have to tackle strong competition from established and newly launched businesses. To grab a market share, small businesses chalk out branding strategies. But many of them fail to impress the customers due to the mistakes made in creating an identity for their products or services.
Such companies are seen ignoring some basic rules of branding and end up paying a high price by losing customers to the competitors.
As a small business, you may not be as financially strong as your competitors, but making a high level investment is always not an essential condition for creating a reliable branding image for your company. Instead, just ensure that you pay attention to basics of branding rules. To make sure that you are on the right track in your branding exercise, you should ask the following questions and get the right answers.
1. Have You Defined Branding Characteristics?
Some companies do not pay adequate attention in making a brand look consistent and having a direction. If you ask this question and the answer is a no, then you should first lay out guidelines for incorporating the above elements in your brand strategy. For example, you may ask that “have I created a logo to represent my business in the market and amid targeted audience? Have I selected the brand colors that should go into designing my logos, brochures, business cards etc?”
5 Vital Questions To Be Asked When Branding A Small Business
