At this year’s INBOUND and FutureM conference in Boston, Ekaterina Walter of Sprinklr delivered a real-time marketing talk that was one of the more buzzed about presentations. And for good reason – marketers understand the value of real-time marketing, yet many are still trying to set themselves up for success.
As marketers look to launch or fine-tune their approach to real-time marketing, here are five tips and takeaways from Ekaterina’s presentation to propel your efforts.
1) Define what real-time marketing means to your organization.
Ekaterina started with a cohesive definition of real-time marketing, emphasizing the value of furthering your company’s mission by connecting with consumers at the “right place, right time. and with relevant content.”
What are those optimal moments for your organization? Start to map out these scenarios and define the value real-time marketing can add to your company.
