Since the turn of the century we have heard each and every subsequent year declared as “The Year of Mobile.” I pronounce 2015 as “The Year Of Mobile Ad Fraud.” Here is why.
I believe in the old axiom, “Just follow the money.” EMarketer in a Dec. 10 study stated emphatically: “Mobile advertising is the key driver of growth around the world, and advertisers will spend $64.25 billion on mobile in 2015, an increase of nearly 60 percent over 2014.”
When asked why he robbed banks, famous bank robber Willie Sutton said, “Because that’s where the money is.”
To draw an obvious parallel, fraudsters are attracted to the mobile advertising market because that is where the money is now…
