Last weekend, people on Instagram started losing their minds about the possibility of the soon to be released algorithm restricting their audience reach. And that concern’s definitely understandable – the introduction of the News Feed algorithm on Facebook, the parent company of Instagram, has limited the reach of brand Pages significantly, with most now lucky to be reaching 16% of their fans. Logic would then follow that Instagram’s algorithm could do the same, and businesses who’ve spent years cultivating their Instagram audience, painstakingly creating and posting specifically honed content, are rightfully fearful that all those efforts could go to waste.
Of course, that’s not likely to happen – for one, Instagram doesn’t have brand pages, which means they can’t treat brand content different to that of individual users the way Facebook does. But also, the platforms themselves are seeking to provide the best user experience – if they’re able to deliver the content each user wants to see, that boosts the time spent on platform, giving them more opportunities to monetize that audience. As such, Instagram’s algorithm is going to be focused on giving each person more of what they want, whether that’s from brands or from their friends…
5 Tips On Creating Better Instagram Content (And Avoiding Algorithm Restrictions)
