Editor’s Note: Today’s post comes courtesy of Daniel Glickman,CMO ofemaze. He loves analyzing marketing data and building strategic and tactical plans. Follow Daniel on Twitter @CMOConfessor.
A picture is worth a thousand words, and according to Dr. James McQuivey of Forrester Research, one minute of video is worth 1.8 million words. You probably know it’s important to use videos in your marketing campaigns because it increases engagement, improves click-through rates, and has the capability to spread like wildfire across social media; however, you may be confused about exactly how you should use video in your marketing campaign.
We’re here to help you clear up the confusion with a definitive guide on how to use videos in your marketing campaigns. It covers everything you need to know, with the most important Ws of video marketing – when, what, who, and where.
