In the new era of email marketing, marketers are intent on delivering subscribers exactly what they want. And technology is paving the way– email automation and personalization allow marketers to create enticing campaigns that engage subscribers.
Email courses are gaining traction, particularly for B2B organizations that need to educate their audiences in order to make a sale. In an email course, subscribers sign up to receive daily, weekly, or monthly emails to educate them on a topic. It’s like a helpful, tailored blog series that goes straight into their inbox.
Email courses encourage engagement and help generate familiarity with your brand.
How can you, as a marketer, get started with email courses? In this post, we’re sharing 5 things you should know when creating an automated email series…
