During the first quarter of every year, small businesses re-evaluate what they are doing and whether it works. They devise new goals for the year. They also come up with marketing plans. Businesses throw out the marketing strategies that haven’t been successful and try new marketing strategies. To help you figure out how to spend your marketing dollars in 2016, the top digital marketing leaders is explaining these hot trends for this year.
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Digital Marketing Expansion — Because the cost is so low, companies are turning to digital marketing. The flexibility and measurability also are attracting small businesses to digital marketing. In 2016, expect companies to move advertising dollars to digital marketing from traditional television, radio, and printed publications. Savvy media are integrating their advertising efforts with their digital campaigns. Usually, print ad prices include a spot on their website and social media sites. They include a hashtag and mention in an e-mailed newsletter. However, the digital marketing leaders are telling companies to shy away from traditional media in favor of digital…
5 Things To Consider Before Making Digital Marketing Strategies In 2016