Churn is a SaaS company killer. With 5% churn monthly, you’re losing half of your customers every year. That means you need to bring in half the number of the customers you have every year just to stay flat.
At iDoneThis, the easiest way to run a remote daily standup, our churn could get as high as 10% on a monthly basis! That made growth extremely challenging, and we knew we had to cut it down significantly.
After months of hard work, we were able to reduce our churn to 3%, about a third of what it was at its peak. That’s still too high, but putting a dent in that dreaded rate made all aspects of running the company feel easier…
