If you are not using the SlideShare social platform to promote your company you are missing out on one of the business world’s best-kept marketing secrets.
SlideShare averaged 60 million unique visitors a month in Q4 of 2013, making it one of the top 120 most-visited Web sites in the world. SlideShare is also a popular destination for entrepreneurs, attracting more traffic from business owners than does Facebook, Twitter, YouTube, or LinkedIn (which acquired SlideShare in 2012).
“SlideShare has migrated to the top of the entrepreneur’s list of storytelling venues,” says Cathy Atkins, co-founder of Metis Communications in Boston. “SlideShare provides an easy way for startups to share their expertise with large target audiences across social platforms, and in a format that can be as easy to consume as an old-fashioned flipbook.”
Here’s how to make the most of the platform.
