As the the “new media on the block”, social video has caused many marketers to develop a severe case of shiny object syndrome. But like with most strategies, you may want to consider an approach that’s designed to take full advantage of the unique features each channel has to offer. While there are many ways to use Twitter video to drive results, we wanted to focus on how to combine it with a campaign type that is exclusive to The Bird—Flock to Unlock.
Flock to Unlock Explained in Fifteen Seconds
The premise of this type of campaign is actually just what it sounds like. Users must “flock”, or more precisely, retweet your content a certain number of times (predetermined by you) to unlock exclusive content and/or offers…
5 Steps to Getting Users to ‘Flock to Unlock’ Your Video Content on Twitter [INFOGRAPHIC]
