The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
Content marketing is hard.
The problem is that the process looks easy. You brainstorm some ideas, choose one that you like, design and build it, do some outreach and you get traffic, links and social shares. Job done.
It’s a bit like link building, where someone may say, “Just build great content and the links will come.”
Unfortunately, it’s very rarely that straightforward…
