Content marketing is one of the most popular digital marketing methods on the internet. However, a good content marketing strategy needs to be integrated with your current marketing mix to be successful.
Close to 91% of business to business companies now rely upon content marketing for their lead generation. Therefore, we need to create a cohesive integrated content marketing strategy to ensure their success – enter the ‘Five Step Guide to Integrated Content Marketing Strategy’:
Step 1: Understanding the 3 types of promotion
Before you start marketing your business, let’s look at three specific marketing promotion opportunities that make up the core of any good integrated content marketing strategy. Understanding these promotion types influences other aspects of our strategy…
