5 Stages of Data-Driven Marketing

data-driven marketingThe road of data-driven marketing is bumpy. For all the promise, there’s also a lot of resistance. Many marketers are being dragged kicking and screaming into a world very different than where they started their careers.

I’ve drawn a few cartoons on the tension between the Math Men and the Mad Men. Ultimately marketing will require both. But we’re in an awkward adolescent period of data-driven marketing. Much of marketing today is either mindlessly data-driven or hopelessly data-resistant.

This time of change creates tremendous opportunity for marketers willing to embrace the potential of big data beyond the hype. There has never been a better time to work in marketing. But the role will continue to evolve.

I’d love to hear your thoughts on navigating the road of data-driven marketing.

(Marketoonist Monday: I’m giving away a signed cartoon print. Just share an insightful comment to this week’s post by 5:00 PST on Monday. Thanks!)

5 Stages of Data-Driven Marketing

CopyRanger

Rick Duris is CopyRanger.

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