Whether you’re a small business or a big enterprise, it’s imperative that you have a content marketing strategy. That is, a way to market your products and services online using relevant, useful content published and distributed through your website, social media, email communications and blog.
Each piece of content you add is another brick in your business’s digital marketing foundation, building your website authority and audience, establishing rapport with your visitors, and keeping you top-of-mind when their next purchase decision comes through, resulting in greater awareness and new business.
Not all content marketing strategies are created equal. There are some really fantastic ones, and, well, some pretty terrible ones. The following are five of my favorite social brands that all have terrific blog strategies that cater wonderfully to their respective (and sometimes shared) audiences…
