Marketers tend to get very caught up in thinking about how to persuade people to buy a product or service. Which makes sense … but it’s often jumping the gun.
Because it’s quite common (and perhaps increasingly so) that we have to market our ideas — and connect our beliefs with those of our audience — before we can do any business.
Which is why, for my money, one of the greatest content marketers working today is astrophysicist Neil deGrasse Tyson…
