Back in the days when Madison Avenue was the center of the marketing world, the now-legendary ad man David Ogilvy and his agency dominated the marketing game with some of the most iconic advertisements in history. Rolls Royce, Marlboro, Dove – all of these major brands, as well as many others, were largely defined by the ad campaigns that Ogilvy himself had created.
What was the secret to his success? According to Ogilvy himself, it was his ability to write absolutely magnetic headlines that people couldn’t help but read and get sucked into the rest of the copy.
“On the average, five times as many people read the headlines as read the body copy,” his research led him to famously conclude. “It follows that unless your headline sells your product, you have wasted 90% of your money.”…
