You know that moment when you come across something so interesting, so thought-provoking that you just have to share it?
This is that moment.
A few weeks ago, Rand Fishkin published a video called The Greatest Misconception in Content Marketing. Like most of his videos, Rand used plain and simple terms to explain why a lot of content marketing fails. More recently, he followed up on it with an 86-slide deck that further explains why content marketing fails.
And it’s simple, really. The stakeholders funding the content marketing don’t understand how it works and expect unreasonably fast or massive results without enough budget, resources and time. Blogging doesn’t create business, at least not right away.
Rand broke it down into five mistakes that marketers make that result in failure:
- You believed the biggest myth content marketing ever told the world. (Gotta see the slides for this one.)
- You made content without a community.
- You invested in content creation, but not in it’s amplification.
- You ignored content marketing’s most powerful channel: SEO
- You gave up way too soon.
This deck — all 86 slides — is pure gold for content marketers.
