“Email has an ability many channels don’t: creating valuable, personal touches that scale.” We all want to get the message about our small business out to the world. As a small business marketing consultant I believe that email is one of the best marketing channels to increase sales and distribute your message. Email is great because the return on investment is high, it is personal, it can be tested and measured, it is optimized for mobile, and it will drive traffic to your website. Let’s look at a couple reasons to use email marketing for your small business.
Return on Investment
Email is a great low cost marketing tool that helps drive your overall return on investment. In a 2013 Email Marketing Benchmark Report, 60% of marketers believe that they see a positive return on investment from email marketing and 32% said they will see postive returns in the future. There are many email service providers that are free to start; MailChimp for example is a great service that is free to get started. Email can help drive sales ata low overall cost.
