Sure, paid search on mobile has grown. But if you’re thinking of cutting your organic search budget for mobile, columnist Bryson Meunier urges you to reconsider and focus on increasing your overall traffic.
“Look,” says your boss, directing your attention to the Google search results on her iPhone. She just searched on “life insurance quotes,” and the organic listings are nowhere to be seen. She actually has to scroll down past the third ad before she gets to the first organic listing…
5 reasons to keep doing mobile SEO even though ads are everywhere