Part of the success of an inbound marketing strategy relies on your creative team to produce quality inbound content on a regular basis. Some companies choose to outsource content, which is fine, but often times this content ends up sounding forced and amateur to say the least. A large departure from the true method of inbound marketing, indeed. For some companies the answer is to go directly to the experts. In this case their employees.
Although the content will be personal and unique much of your battle will be keeping your internal writers motivated. Adjusting your management strategy a bit and rewarding top performance can allow you to get the most out of your team…
5 Quick Tricks to Motivate Your Team for an Inbound Content Strategy
