Robert Scoble is the brains behind the blog Scobleizer (which he’s just abandoned in favour of solely microblogging on Facebook), and a well-respected authority on social media, tech, and blogging. He has worked for Microsoft, and is currently with Rackspace. We were super-fortunate to grab a few minutes of his time to answer five questions about how to make your tech blog a success.
What do you think are the essentials a tech blog should have in order to be successful?
Define success! For some, it might be just getting an industry discussion going. Others might want to build a media business to the place where they can quit their day job and do this full time.
In each, it really is simple: make content other people want to read, discuss, and share.
Of course, if that was so easy everyone would have a famous blog.
If I were starting out today I’d pick a niche that I could own that will get bigger over time. Today that might be Wearable Computers. Tomorrow? Brain interfaces or robots. These topics don’t yet have a blog that is dominant. It’s a lot easier to get going in a smaller niche that doesn’t yet have strong blogs.
What are the topics you’ve found really resonates with the readers? What seems to get the most engagement?
Drones. But, seriously, if you try writing about drones it’s too late. The trick is to find something that will be big tomorrow. If you had an exclusive insight into the Apple Watch, for instance (something that hasn’t yet been reported) that will do very well.
5 Quick Questions with Robert Scoble: What Makes a Great Tech Blog?
