As 2015 draws to a close and 2016 draws near, it sure feels like we are entering into a veritable golden age of digital marketing, at least for larger businesses. Article after article regales us with tales of the rise of corporate programmic ad buying, or how enterprise-level companies are using content marketing and rich media to produce a wellspring of highly sophisticated, interactive, branded content; how brands themselves are fast becoming publishers, narrowcasting a dizzying array of digital marketing campaigns micro-targeted to specific audience segments, or how the world’s leading retailers are going SoLoMo in a hurry, utilizing sophisticated proximity-based marketing technologies like geofences and iBeacons to lure nearby, mobile-toting consumers with personalized, real-time offers and promotions.
Yes, a virtual panoply of amazingly intricate and beautifully complex multi-million dollar integrated digital marketing strategies that, unfortunately, the overwhelming majority of businesses don’t have the wherewithal or resources (human and budgetary) to implement. Let me explain…
5 Proven Digital Marketing Strategies for Small Businesses in 2016
